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Devs82-83

Devils Marketing

14 posts in this topic

What is your opinion of the Devils marketing efforts.

People have been critical in years past of the clubs efforts in this area - however believe in the last 5-6 years they have shored this area up a lot.

When you consider that the Devs have a limited fan base in the New York area, and look at what they have done in Northern New Jersey, I think they are doing fine.

They have done commercial spots on many NY radio stations - had their games on WABC for over 10 yeras - and now will have their games on the premiere sports radio station in the country.

Thoughts?

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Devils Marketing Efforts?

Do the Devils know what marketing 101 is? If yes they haven't shown it. If No, then they have certainly demonstrated it perfectly with NO marketing.

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In the past year or two I've seen some billboards on the side of highways... that's a good start I guess... but other than that I think they need to take a refresher course on what their jobs are.

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Ya when McMullen sold the Devils their markeing immediately got better. We'll see if it lasts now.

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If I had to grade them probably a grade of: C-

The past two years or so have been an incredible improvement, but that really not saying much. They are still light years behind.

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4 Stanley Cup Final appearance in 9 years is all the marketing they need!

They can only do so much as they are hamstrung by the poor media coverage in this area in TV/print/radio (and we got 3 teams!) so I guess what they could do is get the player's faces out there more often...

Otherwise they can just push the "brand" of the Devs in the local schools, support more rinks, teams etc.

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I once tried to get a job in the marketing department when the club first started and in return got a beautiful letter from Peter Mc Mullen saying that the Devils organization was a small family business and were not looking for salesmen at the current time. I wish I still had the letter. You guys would've gotten a real kick out of it. :lol:

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4 Stanley Cup Final appearance in 9 years is all the marketing they need!

<{POST_SNAPBACK}>

That is the current marketing attitude and it obviously does not work.

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I once tried to get a job in the marketing department when the club first started and in return got a beautiful letter from Peter Mc Mullen saying that the Devils organization was a small family business and were not looking for salesmen at the current time.  I wish I still had the letter.  You guys would've gotten a real kick out of it.  :lol:

<{POST_SNAPBACK}>

In any case, sales and marketing are not the same thing. There are some things that we consider marketing that fall under promotion which in some organizations the sales force actually executes. But actual salesmen don't determine marketing strategy or decide how that budget will be spent.

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4 Stanley Cup Final appearance in 9 years is all the marketing they need!

<{POST_SNAPBACK}>

That is the current marketing attitude and it obviously does not work.

<{POST_SNAPBACK}>

Sammy,

Ya see, I don't think any more marketing will get them more fans.

If you have had all that success, and obviously been on "somewhat" national TV for 2 more months than the rest of the NHL in those 4 Final years -- and still need to market, then the fans just are not there.

I'm not saying they should stop marketing, but everyone complains that they need to do more. I cannot see what more they can do than what they did in the past decade.

To me it starts at the youth level. It has to become part of the culture of the area, and perhaps there are just too many alternatives for entertainment in this area for the success of the Devils to be widespread.

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Sorry, Sue.  Only a figure of speech.

<{POST_SNAPBACK}>

Petey, it was nothing against you, I think it said something about the way the Devils handled marketing. To apply for a position in the Marketing Department and just be told they weren't hiring salesmen because they were a small family business tells you they didn't know the difference between the two, either.

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'Well, actually, I was paraphrasing. The actual department was the Marketing, Sales and Promotion Dept. (to agree what you were saying) They claimed, if I remember correctly, that there were only 13 non-talent employees in the organization, but I guess it was too late, being my marketing degree was already about 10 or 12 years old at the time. It was either '82, '83 or '84. I dont remember which. P.S. I always blamed their unpopularity to be as a result of not hiring me. It's a winning argument which cant be proven one way or the other. :D

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