I'm not sure what the guy's doing. His website is all jacked up and all those jersey's are "sold out." But if you email him, he'll tell you they're in stock for the stated price of $99 (+$50 for customization). Then he puts these on ebay for up to $50 more. He's kinda all over the place.
I've seen a few of his repro's in person at the arena, and they're not bad. Judging from the inside label, the jerseys themselves look to be made by Pedersons, who used to make the North Stars on ice jersey's I think. I've been on the lookout for an Xmas White for a while, but the "real deal" can be had on ebay for about the same price if you're patient.