agreed. a better atmosphere= more people wanting to return to games.
yes, a lot of debt is to the arena so it's "self funded" but they still need to pay back these loans. i think JVB will give it a go for a couple years w/ a purchase from Chambers/Gilfilan. it's possible that they can squeeze out profits w/ the "better marketing" that fans always call for. now that they get concession money and everything else that goes on in the arena, they can give super cheap ticket deals because those people will still spend once they're in the building. you will have many more people happy to have a full arena that may have paid a bit higher for their tix than you will people who bitch that some people are getting in cheap.
then of course you have concessions, devils den etc.