No, this was most definitely a bad idea. You have a team that's been preaching Rock Your Red and Get Your Jersey On, that wears a red jersey at home in an arena that's decked out in red including red seats and it's the home opener, so 17,000 people who haven't seen their team since April want to wear the jerseys they wore last year or possibly bought over the summer. Then the team tells everyone to wear white and hands out a t-shirt. Most of the people there had no idea there was going to be any sort of white out and just took the shirt as a souvenir.
I've read this a few times so far and i think it's time to put to bed the "white out" and the correlation with white jerseys. One has nothing to do with the another. Winnipeg did it to create an intimidating effect in return for Calgary's "C" of Red. It just so happens they thought white would be more intimidating then blue.
I think you'd have to be pretty much living without internet access to know there wasn't a white out happening vs the Flyers.
The fans of this team are just not into this sort of marketing and that's the harsh reality.
Edited by SJP20, 10 October 2011 - 12:34 PM.