Granted, McMullen wasn't at all creative when it came to marketing the team. And yes, the TV deal sucked. But one has to keep in mind the times. Hockey still wasn't a very popular sport in the Eighties/early Nineties. And cable TV wasn't flooded with different sports channels like it is today. I don't know what kind of TV contract he could've been expected to attain for the Devils elsewhere, aside from SportsChannel. Even the four-time Stanley Cup champion Islanders were stuck on SportsChannel. And as late as the late Seventies, the world-famous Rangers themselves weren't broadcast regularly on TV save for the occasional games on WOR-TV, Channel 9.
As has been generally acknowledged in this thread, McMullen's greatest creation was the team itself, the name, the logo, and hiring Lou.
One could speculate that maybe someone else would've come along and brought a team to New Jersey. But that would be just a guess.
The man who actually did it was McMullen. For that, doesn't he at least deserve a plaque or something?
Edited by 95Crash, 13 March 2012 - 09:32 AM.