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Because it's the cup


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#1 Blown01NJ

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Posted 02 April 2012 - 09:33 PM

Major FAIL.

Nothing good about this ad campaign.
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#2 Neb00rs

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Posted 02 April 2012 - 09:45 PM

I haven't seen this new ad campaign but you can really only go down hill from the "What If..." campaign. That was maybe the most brilliant major sports campaign I've ever seen.
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#3 Devilsfan118

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Posted 02 April 2012 - 10:09 PM

Terrible. Just terrible.

Really disappointing, because the last few years there have been just awesome commercials

Edited by Devilsfan118, 02 April 2012 - 10:09 PM.

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#4 Devils Pride 26

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Posted 02 April 2012 - 10:11 PM

Butterflies are disgusting and literally take the beauty out of netminding.
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#5 Neb00rs

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Posted 02 April 2012 - 10:12 PM

OMG......just saw one: Posted Image

http://www.youtube.com/watch?v=jg6y-YhSvvQ


I don't even know what the worst part about this campaign is...maybe the pedo voice?

Edited by ben00rs, 02 April 2012 - 10:13 PM.

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#6 Onddeck

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Posted 02 April 2012 - 10:15 PM

OMG......just saw one: Posted Image

http://www.youtube.com/watch?v=jg6y-YhSvvQ
God yea that's pretty weak

I don't even know what the worst part about this campaign is...maybe the pedo voice?


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#7 Demonic26

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Posted 02 April 2012 - 10:20 PM

OMG......just saw one: Posted Image

http://www.youtube.com/watch?v=jg6y-YhSvvQ


I don't even know what the worst part about this campaign is...maybe the pedo voice?


"only one thing left to conquer, the cup" :huh: ummmmmm what has he conquered already? Nothing! Tired of this Queen being called "The King." We all know who the true and ONLY king is, MARTY!


Calder= 0
Vezina= 0
Cups= 0

Edited by Demonic26, 02 April 2012 - 10:24 PM.

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#8 nessus

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Posted 02 April 2012 - 10:44 PM

because he's famous in the world's most famous arener
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#9 devilsrule33

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Posted 02 April 2012 - 10:47 PM

It is a big miss. The slogan "Because It's the Cup" is perfect but the execution of all the ads are absolutely awful. The voiceover. The script. The images. Just pretty crappy all around.

They could have come up with something a lot cooler that showed the incredible sacrifice players go through from the 82 regular season games to the grueling playoffs trying to get 16W. I'm thinking of shots like the one of Darryl Sydor in 2000. Remember that? He can't skate or get up. He's in so much pain, but he's dragging himself in front to try and block a shot. It was incredible.



"Why do they do this? Why do they put themselves through the unbearable pain. Because it's the Cup."

Or let the images do the talking and just have cool music with Sydor crawling to the net with Thorne's voice over the music...and the tagline..."Because It's the Cup."

Edited by devilsrule33, 02 April 2012 - 10:49 PM.

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"The Stanley Cup has fallen from the Stars. The new millennium has its first Stanley Cup Champion, and it's the New Jersey Devils." Mike Miller calling the Devils winning the Stanley Cup.

"It goes to the captain and then there are handoffs during a skate around the ice" Mike Emrick as Scott Stevens is being presented the Stanley Cup.


#10 Steven M.

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Posted 02 April 2012 - 11:02 PM

It really does suck. The Lundqvist one is a joke too.

Whoever coined him as the "King" anyway? Seriously? Since when did hockey fans start worshiping players who have accomplished nothing on the NHL level?
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#11 roomtemp

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Posted 02 April 2012 - 11:08 PM

I don't get the hate. Sure its not great but its not annoying like most of the damned ads we have seen through out this Devils season. Besides why do we need to be sold on watching playoff hockey. If it works on not us then it's successful
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#12 Quinn01

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Posted 02 April 2012 - 11:10 PM

I wouldnt say I hate it but it is pretty sh!tty.
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#13 Steven M.

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Posted 02 April 2012 - 11:20 PM

I don't get the hate. Sure its not great but its not annoying like most of the damned ads we have seen through out this Devils season. Besides why do we need to be sold on watching playoff hockey. If it works on not us then it's successful


Yeah, I wouldn't say I hate it... it's just not up to the level we're used to, I guess... I do like the music in the background and I think that maybe it can have potential, as far as the slogan is a good one... maybe some new ones they come out with will be better. But up to this point I feel they're not utilizing it to it's full potential
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#14 Devilsfan118

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Posted 02 April 2012 - 11:23 PM

It's okay, with:

- The Rangers owner talking about the Stanley Cup in, what, December?

- This add talking about the 'King' and all he's 'achieved'

I think that's enough jinx to ensure a first round exit for the Rangers
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#15 Devil Fan

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Posted 02 April 2012 - 11:36 PM

Lundqvist = Luongo = Cechmanek

Successful Regular seasons but inconsistent during the most critical time with the exception of Olympic.

Edited by Devil Fan, 02 April 2012 - 11:37 PM.

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#16 Colin226

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Posted 03 April 2012 - 06:23 AM

There's one that's geared towards the casual fan and I think that one is pretty good
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#17 Legion15

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Posted 03 April 2012 - 06:49 AM

because he's famous in the world's most famous arener


Yeah a place called "Madison Square Garden" that isn't in Madison Square, doesn't have many "Garden" qualities about it, and is Cylindrical, not square. Yeah, that place is one big misconception. Now they're "updating" it, as far as I'm concerned it's just putting lipstick on a pig :evil:
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#18 BlueSkirt

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Posted 03 April 2012 - 06:50 AM

This is all that is ever needed to define the Stanley Cup Chase:

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#19 MadDog2020

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Posted 03 April 2012 - 09:16 AM

It is a big miss. The slogan "Because It's the Cup" is perfect but the execution of all the ads are absolutely awful. The voiceover. The script. The images. Just pretty crappy all around.

They could have come up with something a lot cooler that showed the incredible sacrifice players go through from the 82 regular season games to the grueling playoffs trying to get 16W. I'm thinking of shots like the one of Darryl Sydor in 2000. Remember that? He can't skate or get up. He's in so much pain, but he's dragging himself in front to try and block a shot. It was incredible.

http://www.youtube.com/watch?v=lO-Z3wPlZF0

"Why do they do this? Why do they put themselves through the unbearable pain. Because it's the Cup."

Or let the images do the talking and just have cool music with Sydor crawling to the net with Thorne's voice over the music...and the tagline..."Because It's the Cup."

That image of Sydor crawling to block a shot is the the enduring image of what the Stanley Cup Playoffs are all about. I was in awe of him for that, even though he was on an opposing team. How could you not be? But I agree that this new ad campaign sucks, especially compared to past years.
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#20 Chuck the Duck

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Posted 03 April 2012 - 09:16 AM

The one with the Queen makes me want to :puke:

Everything about that commercial is horrible, especially the 12 year old doing the voiceover
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