That sounds like a Trump-talk-esque crock of sh!te. The Apprentice is a low rated program that has been on the verge of cancellation for the past three seasons, but NBC has nothing to replace it. Product placements only go so far but I would surmise that American Idol probably makes more revenue in its soft drink product placement alone than all the "Apprentice" revenue combined.
I read this in an article about 2 years ago in Forbes or some other publication like that. The ratings for the Apprentice shot up a little bit when he introduced Celebrity Apprentice, but compared to the rest of the reality shows it sits pretty much near the middle of the pack. However they rake in the most amount of sponsor money than most, if not all the other reality shows.
The reason why NBC has not replaced the show but has replaced others with similar ratings is because of the product placements. While American Idol's product placements are more in line with the judges having Coke on their cups on their judging table, every single friggin Apprentice episode has the people doing something (either creating a new jingle or ad campaign or whatever) about the stupid product or company that sponsors the show. So literally instead of every episodes have a few flashes of various products for a few seconds each on other shows, the Apprentice has hour-long commercials for a specific product every week. Companies kill for that stuff and with now celebrities doing this stuff (even if they are C or even D-list celebs), the companies still pay a lot for it.
So no, it is not Trump-talk-esque crock of sh!t.
Anyways back to the topic, I am still puzzled about if the rumors are true and it is a Canadian businessman, why would he want to invest in a money-losing franchise 500 miles away if there is no intent to move them? IDK just got bad vibes about this now.