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OK - last post -- seriously...
I just want to put this out there. I don't disagree with the fact these guys have to protect themselves more. But I HATE the way these guys are portrayed. Everyone acts like these guys are victim or morons or that they are martyring themselves for their sport. It's not that way - for the most part it's just not. I think they just lose track of where to draw the line.
Just so it's out there -- and you guys who play should understand what I mean I think. IT FEELS GOOD. At the outset it feels fvcking awesome. If you guys dont understand that

you kind of don't quite understand what your talking about. What you're preaching about. You MUST take this first CRITICAL FACT into account if you are going to actually change anything. I mean you can make rules - but it's wussing it down. You take away the strength of the nature of the desire to push on.
This stuff - dealing with pain builds from what feels like a healthy place. As a former ballet dancer (as in washed up by 12) you enjoy the discipline, not unlike going for the burn. It adds a little extra layer of satisfaction - yeah maybe its stupid and maybe it's a little like "why do you bang your head against the wall? Because it feels so good when I stop" kind of thing.
It feels really good to push through things. There is a rush a physical mental and emotional climax when you push through physically. BUT -- clearly things get off track and you lose sight of why you're pushing, when it stops feeling good, when you see there will be no payoff - you can't see why you're playing when you are truly hurt. It's a little pavlovian -- it's a compulsion. If you give in and sit, and your team fails it's your fault. If they succeed then you feel exposed as a fraud - lacking true value. It's irrational. There is no rule that can change those feelings. It's not something pounded into guys - YES a lot of stuff is indeed pounded in by coaches -- but they are playing upon this INNATE human trait - this fear and self-doubt. They are turning a man's strength against him. Telling a guy that strength, stamina is NOT manly or that being manly isn't important... that's just bullsh!t. It changes nothing. His strength IS important, and it's being exploited.
So we can all tutt tutt and say this has to stop hurumph hurumh hurumph. Yeah -- that's real easy to post on a message board. But it's not the full story and it doesn't ring true when you say crap like it's more manly to sit. and you will not get buy in from the players is the really bottom line. I just think people have to admit what they are really dealing with. It's just not that easy.
You CAN do your best to get rid out of the careless, malicious headshots people throw. You can make it as weak and unappealing as it is. Re-brand. I have no problem with that. But trying to stop a guy from playing hurt by preaching at him... that's just insulting. Trainers coaches GMs yeah - they need to be held accountable for exploiting human nature - this characteristic a hockey player is going to have. But there is something irritating in the way the message is being delivered - it raises the hackles of dudes who's hackles dont need much to get raised.
blah blah blah .. I wish I didn't care or feel like I had to say something. I don't want to post here... but this sh!t just sits in my head and no one gives a fvck in the real world
I just would rather be thinking about something that's me... that's organic to MYSELF. I dont play hockey... I'm not going to. why does it matter that I put this garbage out here -- I'm TIRED!!! dammitdammitdammit. haha - it's painful and I keep pushing through for no reason
no reason at all... **sigh** it is to laugh.... 
i need a hobby