Totally agree.. Obviously you have to reward your STH for the 44 game, several thousand dollar commitment they've made to you.. And, you can potentially leverage the event to sell more season tickets.. Devils did a great job delaying the raffle in order try and entice people to buy, and they've sold about 300 season tickets over the past month so it very well may have worked.. 300 season tickets all in the cheapest seats would be like an additional $250,000 guaranteed plus concessions, parking, etc. That's wayyyyy more than they'd get selling $20 seats to this thing even if they could sell out while still charging for it
I think it should have been for every seat you have as a STH, you get a seat for the draft. No extras and no less.
But for the rest the raffle is the most fair way to do it.
As for the raffle, that's absolutely the best way to distribute tickets.. First off, everyone entering the raffle has just raised their hand as a fan who will probably buy tickets to games during future seasons.. If you weren't already there, you're now in their CRM database with your info and IP address to identify you.. If you were there (from previous contests or buying tickets) this just highlights you as a better lead for ticket sales.. You're clearly a more passionate fan if you're entering multiple contests.. Now, every time you go to the Devils' website it will recognize you by your IP address (assuming you are on the same device), so they can track how often you visit and what pages to determine how "hot" of a lead you are.. This is the world of marketing automation.. They got more long-term value out of the raffle than if they just sold tix outright to the draft..
Not only that, but if they wanted to, they could choose "winners" who are hotter leads in their CRM.. Why not reward the people on your website the most, entering more contests and buying more tickets.. This data is easily pulled and it wouldn't surprise me if the drawing isn't totally random.. You can bet they aren't drawing from a large hat
Also, given our proximity to other teams, a public sale would most likely have resulted in more Rangers/Islanders/Flyers fans than there will be.. Like I said, they can target the winners to only be people that their database recognizes as buying tickets and visiting the website more frequently, so they could avoid fans of other teams entering the raffle and receiving tickets by just removing "colder" accounts from the drawing
Edited by Colin226, 20 June 2013 - 12:15 PM.