Wow it just speaks volumes when a nationally televised game against a bitter rival needs to have these promotions.
To be fair, the club seats are priced insanely high...it's not surprising they don't sell at a face value of over $250. Is it a great experience? Do I love sitting there? Yes to both, but no way it's worth $250+ per ticket. Personally, I'm just glad the team has decided to make sure those sections are full (which should create a nice environment in the stadium and will look good on TV) rather than letting those tickets go to waste.