My brother's architecture firm worked on Revel.. He designed the gaming floor and restaurant areas.. Said their management was completely stupid.. As much as he tried, they insisted on a lot of dead space (very notable by the check in desks which could hold a line of 200 people easy, but why) and he said the biggest issue was that their vision was to appeal to younger people (18-40) but charge a premium.. For some reason they forgot that young people don't make 50+ year old salaries and can't blow $300+ on a room plus $40 cover at the club plus $20 on a cheeseburger at Central They basically had the mentality that "if we build it, people will spend whatever it takes to come" and it just doesn't make sense with their intended market That said, Revel is awesome.. The rooms all basically have iPads that control everything from the TV to streaming Pandora, turning on and off lights, and closing/opening the shades.. The floor is gorgeous and the restaurants are nice.. Just too much money to do more than a few times a year if that
It doesn't "fit" in AC and will probably never do solid business during the week under the current ownership. Funny story: Last December I entered the Revel football pick'em. I went 8-7, no line, straight up. Totally dreadful. I was one of the 1,000 winners and got $25 slot play. That's how little foot traffic they had. I thought they sent the email to the wrong person when I got it. AC needs cheap, and by cheap, I mean, relative cheap. It needs quick service restaurants and free drinks at the poker bar and oodles of cheapo slot machines and multi-line gimmick video poker. Cheap poker tournaments, etc. You can have the high end stuff too, but if you cut off "cheap", you cut off almost all of your weekday business. I've gone into the Mussel Bar a couple of times, I love their beer selection. But whenever I've been in there there's a couple of people eating and a couple people drinking, they have to be losing hand over fist, and if the restaurants don't go out of business, they'll run for the hills when their leases are up.
Edited by maxpower, 19 July 2013 - 02:24 AM.