Devils still lagging in ticket sales, but new management expects that to change
Devils President Hugh Weber notes that attendance is down less than 800 fans per game from 2011-12, the last full NHL season.
“For a long time, the Devils’ strategy was getting [diehard] hockey fans into the building to watch hockey,” Weber said. “Our strategy is more about understanding that this is great content, and you don’t have to be a hardcore hockey enthusiast to enjoy what happens.”
Weber adds that there used to be “a lot of high-discount, volume tickets, and we’ve stopped that strategy.”
The no-show rate is now “quite low” for that reason, Weber said: “If you have a ticket, you’re going to come and you’re going to have a great time.”
The implication from this is, of course, is that gross ticket revenue would be improved – at least, per ticket anyway – though Weber didn’t want to be quite THAT specific.
“This year is about building value, understanding what the value of the ticket is, getting rid of discounting so that fans know that they have the best price on a given night.”
This also is the time of year that franchises focus on season ticket renewals, and Weber says “All things being equal, we should be in a much better position next season because of our season ticket base. Fans generally have been happy with our engagement, and leadership is taking the time to listen, to hear what they want.”
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