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Did anybody else get this email?


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#21 Zubie#8

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Posted 19 November 2013 - 10:40 PM

I emailed my agent about this and said its a bad idea and the team should always focus on getting more butts in the seats. I don't mean give away free tickets but our game prices are way too expensive. Yes we are a New York market but we don't have the demand. Our prices should be on the same level as hurricane lighting and stars games IMO. That kings game on Friday said it all, way too expensive.
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#22 Blown01NJ

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Posted 19 November 2013 - 11:06 PM

Ive been a STH a couple times and probably wont do it again. It's just not worth it. As mentioned, you can just go on stubhub and get cheaper seats. Only time it really benefits is big market games and playoffs.


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#23 Devilsfan118

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Posted 19 November 2013 - 11:20 PM

I'm not one to make mountains out of molehills, so I won't blow this out of proportion, but I'm definitely a little ticked off that my (previously) broke college student status somehow made me less of a fan to the management, just because I sought out good deals so I could go to games and afford my rent.


Edited by Devilsfan118, 19 November 2013 - 11:21 PM.

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#24 NJDevs26

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Posted 19 November 2013 - 11:26 PM

Ive been a STH a couple times and probably wont do it again. It's just not worth it. As mentioned, you can just go on stubhub and get cheaper seats. Only time it really benefits is big market games and playoffs.

 

That's the rub.  People harp on saving money in November because you can always do so with the current pricing but don't take into account the potential of having a good seat for the playoffs and not having to worry about playing the secondary market in April and May to buy crappier, more expensive seats.  Part of the reason is we've only had one deep playoff run in eleven years...obviously it's not a guaranteed perk.  

 

But I know when I was buying individual seats I paid $750 for five tickets in the last two rounds of the '03 playoffs (granted, this included a $350 lower-level seat to Game 7).  In '12 I paid around $400 for six tickets to the last two rounds as a sth.


I'm not one to make mountains out of molehills, so I won't blow this out of proportion, but I'm definitely a little ticked off that my (previously) broke college student status somehow made me less of a fan to the management, just because I sought out good deals so I could go to games and afford my rent.

 

Yeah they really should have the college nights, I don't think any sth would object to that.  The number of discounts in recent years had gotten comical on the whole though.


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#25 Mike Brown

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Posted 19 November 2013 - 11:50 PM

The team is probably still gonna be profitable even if attendance stays right where its at.  I think that's part of the problem.  Why care about the number of customers when you can still make money?


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#26 Daniel

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Posted 20 November 2013 - 12:04 AM

The team is probably still gonna be profitable even if attendance stays right where its at. I think that's part of the problem. Why care about the number of customers when you can still make money?


The trick from a pure money making standpoint is to find the right balance. It doesn't cost a sports team, or an airline for that matter, any money to more or less give away an otherwise empty seat. Of course you carry that thinking out to the extreme you're giving away all of your seats.


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#27 Mike Brown

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Posted 20 November 2013 - 12:09 AM

The trick from a pure money making standpoint is to find the right balance. It doesn't cost a sports team, or an airline for that matter, any money to more or less give away an otherwise empty seat. Of course you carry that thinking out to the extreme you're giving away all of your seats.

 

The last I checked, we actually have middle of the pack ticket prices.  But I don't know how Forbes actually calculates average ticket prices.  We came in at number 18 on their list with average ticket prices of like $125.


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#28 Chuck the Duck

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Posted 20 November 2013 - 12:58 AM

Another brilliant move by the new management. As a STH, I am one of the 10,000 people this policy is meant to benefit. The problem is, I would rather see a full energetic building regardless of the discounts to non STH's than the lifeless empty arena we've had this season. I didn't buy seasons to resell them, so I don't care how the deals undercut the STH resale market. The perks a few seasons ago were great and, as someone previously said, it should be something they should be increasing to attract new plan holders.

Just seems to me like these new suits have no clue how to reach this fan base, and are making a mess at every turn. Sad start to this regime.
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#29 Mike Brown

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Posted 20 November 2013 - 01:00 AM

Another brilliant move by the new management. As a STH, I am one of the 10,000 people this policy is meant to benefit. The problem is, I would rather see a full energetic building regardless of the discounts to non STH's than the lifeless empty arena we've had this season. I didn't buy seasons to resell them, so I don't care how the deals undercut the STH resale market. The perks a few seasons ago were great and, as someone previously said, it should be something they should be increasing to attract new plan holders.

Just seems to me like these new suits have no clue how to reach this fan base, and are making a mess at every turn. Sad start to this regime.

 

This is basically how I feel.


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#30 maxpower

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Posted 20 November 2013 - 01:17 AM

LOL, if they have 11K fulls they should shoot themselves because their walkup is putrid.   And oh yeah, their full seasons are going into the sh!tter next season unless something surprising happens


Edited by maxpower, 20 November 2013 - 01:17 AM.

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#31 devilsfan26

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Posted 20 November 2013 - 01:20 AM

The "traditional group of 20 or more"? On what planet is a usual group of friends 20 or more? What a terrible job by the marketing department yet again.

I'm pretty sure they are referring to the group sales, where I believe you need at least 20 people for it to be considered a "group."  It's more for organizations and clubs etc.


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#32 devlman

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Posted 20 November 2013 - 01:22 AM

These new owners continue to astound. They want to add value for ST holders but fail to realize half empty arenas with no atmosphere lessen value to the ST holder experience.

Edited by devlman, 20 November 2013 - 01:26 AM.

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#33 maxpower

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Posted 20 November 2013 - 01:23 AM

I'm pretty sure they are referring to the group sales, where I believe you need at least 20 people for it to be considered a "group."  It's more for organizations and clubs etc.

 

And unless they leave it wide open for abuse, like they have in the past, it's not going to make a damn bit of difference.


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#34 maxpower

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Posted 20 November 2013 - 01:26 AM

i'm surprised that they haven't kept the discounted single plans, but just increased benefits to season ticket holders.

 

i'm a full STH as many of you know - for years, i got a season ticket holder gift (tiffany glasses, marty 552 plaque, desk plaque, etc), 4 private arena events, bonus present (e.g. suite for a game) and after game specials (picture on bench, skate on ice after game, etc). this year, it seems like they've cut back on a lot of that.

 

i felt that those perks made being a STH worth it. these things don't cost the devils all that much in the end. that there's no gift, questionable on the team skate session, and my bonus present was an invitation to the "sweet suite for desert during the game", is a little disappointing.

 

i'm really not sure what they're going for. i really thought 2 years ago was the best job they did - they did plenty of packages that kept the building packed with single game purchasers and mini-plans and gave their STH a bunch of perks.

 

I don't want to say anything, but the "gifts", I just have a feeling that a certain someone was behind those things and he ain't there anymore.   Because I can tell you we didn't get sh!t from the Devils until after the 04-05 lockout, which was when he came on board.   People can say what they want about JVB but he was a fan's owner and he "got it".


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#35 Marv4Life

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Posted 20 November 2013 - 05:48 AM

No team as successful as us should have these attendance problems.  Of all the other teams with attendance problems, it's mostly because that team has been bad for a long time.  I look at a team like Boston.  From 96-97 (the 2nd year of the Fleet Center / TD Garden) to 07-08 they averaged less than 17,000 people.  From 08-09 to now, they're averaging well over 17,000 people.  The past 4 years alone they've sold out every game.

Maybe because the Bruins have been one of the elite teams in the league recently while the Devils has missed the postseason 2 out of 3 years while losing its 2 best players 2 years in a row? On top of the insane box office prices?


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#36 Dead

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Posted 20 November 2013 - 06:52 AM

I got the email, and well I failed to see the point. I mean the value of tickets based on the secondary market is lower than STH prices for the majority of the games, however having the place full of fans vs. empty while protecting "sth value" isnt all that great of an idea.

I have season tickets which I do not get because I get the cheapest price point per game (except ranger games, post season) or perks (i dont really goto the events too often). Having the same seat per game is sort of a reason, as my parents have seats next to mine.

I have to say that losing start players two years in a row and not making the post season doesnt help sell season tickets, or tickets in general. I have to say that I see Marty and Elias as star players in NJ (even before others left)

Some things the Devils have done, or I have heard about could cause me to drop my tickets, especially considering with my schedule it is impossible to make the majority of the games. I generally print the my tickets for the game, or forward them if I can not make to friends. The last game I tried this I think my friend had to PAY to print them. Prior to that game it was FREE. I will see if there is a cost for the 11/25 game, if there is...
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#37 LucifersDog

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Posted 20 November 2013 - 09:15 AM

It is marketing 101

Product on the ice vs
STH price point.

I remember'95 we won the cup. In '96 they raised the prices we missed the playoffs. They raised the price for'97 and justified the raise because they won the cup in 95.
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#38 Colin226

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Posted 20 November 2013 - 09:34 AM

As an STH of 6 seasons now, and someone who plans to keep their tickets for many years, I have to say that for me this email was pretty nice to see.. Eric is basically saying that his current strategy is to make the value of owning season tickets incredibly better than going to games individually, so for people like me this just means I'll continue getting great value (cheap seats + perks).. I'm a little surprised that people think the perks have decreased since 2 years ago.. I find this to be very untrue as they still hold the player events, we get Food/Bev cards, they also have the prizes like ice cream suite, holiday gift, and they still have the STH renewal prizes.. I only experienced 1 season without Eric at the helm but all we got that year was a holiday gift and they did the usual lottery for STH renewal prizes.. There were no player events or F/B cards.. The only benefits STH really got were tickets below box office prices and having the same seat to every game, and under Eric, he's created even more disparity between box office pricing and STH pricing so that's a plus (in addition to adding all of the other perks mentioned above)

 

So to hear Eric say that he will continue making season tickets a great value via price difference from box office and the additional perks is great for me.. If you don't value the player events, F/B cards, renewal prizes, having the same seat to every game without having to constantly price shop, and you only want the cheapest possible way in the building, then season tickets are definitely not for you and StubHub is obviously the best route.. Can't really blame Eric for not designing a plan for these folks, there's just no way to do it that wouldn't allow people to buy the plan and undercut the team's sales via StubHub.. I think Eric is banking on most STH wanting more of an experience than just the cheapest seats to every game, and I know I do value that experience

 

What I will say is that I don't really believe they will get a lot of people to buy ticket packages by making single game seats well above what they should be (and they are pretty ridiculous this season).. I think for the casual fan (1-6 games a year) they'll just either look on StubHub, which doesn't increase attendance since you're just buying someone else's seat, or they'll simply reduce the number of games they attend.. I can see where he is going with this though if you go to 7+ games a year, they'll contact you about buying maybe a 13-game plan and use the reduced price to show you that you get some perks in addition to paying a bit less per game than you were when you were buying from the team directly.. Then they try to move you to a half season or full season if you've enjoyed the experience.. So they're goal is to create a funnel.. They start with a ton of casual fans, contact all of them, and get a bunch to move to a partial plan.. Then get a portion of those partial plan holders to eventually move up to half/full ticket holders.. Not everyone will move from one stage to another, but it's easier to sell a 13-game plan holder on a half/full season than it is to sell a 2 game a year casual fan on a half/full plan

 

I'm still frustrated by the low attendance.. It's embarrassing even if we no longer have to worry about money as a franchise, and I also think the players see it as a bit of a downer (not that I really believe free agents or other players choose where to sign based on attendance).. It's a strategy that I think is slightly flawed in that StubHub is still proving to be the cheapest route, and you're now keeping away the more casual fans by raising individual game prices from the team.. But this will definitely benefit me personally so I am happy about that

 

Oh and just to clarify, group sales aren't just for groups together.. When they refer to group sales I believe they also mean things like Groupon or like just sending a mass ticket promo to all PSE&G customers


Edited by Colin226, 20 November 2013 - 09:43 AM.

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#39 DevsMan84

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Posted 20 November 2013 - 09:50 AM

Colin, the thing is the email Eric sent out would make sense if there was a wait list for STH but there is obviously not.  Why get season tickets when even at STH prices the tickets are much higher than on stubhub?  The prices are completely dopey even at the STH discount.  About 3-4 years ago I crunched numbers and based on attending 18 games that year all via the secondary market or NJ Devils discount deals, I saved about $800 based on just the cheapest season tickets available at that time for 2 tickets (and more often via stubhub I had better seats than the ST seats were).  I saved a ton of money and the perks like ice cream suite and meet and greets are not worth $800 extra at least to me.

 

This email to me sounded like it could have come from Bill Wirtz Sr. before he died.  Am I going to expect an email in a couple of years now saying that to provide a better value to our STH we are going to black out all home games because it is unfair to the STH who pay good money to see the games.  I know that is far-fetched at this point but to me this email is in the same vein.


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#40 DJ Eco

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Posted 20 November 2013 - 10:00 AM

You guys are wayyyy overreacting. The amount of games last year that were on LivingSocial and Groupon was insane. If you start that culture of discounting almost EVERY game of the season, you'll end up like Florida in a few years, where people will be expecting $8 tickets for a game on Saturday night.

 

I'm sure they'll reintroduce College Nights, I'm sure they'll keep their family packs and other small discounts here and there, but you can't throw season ticket holders under the bus like they did last year with every game being on LivingSocial and people getting discount tickets and a free t-shirt every night. It left a bad taste in all our mouths. 

 

I think the guy's email is meant to say that those casual LivingSocial people (which were a lot of tourists, I noticed) don't mean dick to the future of the franchise. I don't think he's lumping in game-by-game purchases and people who go to 10-20 games a year.


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