The biggest issue for me is the empty building this year because of pricing and the lack of special deals. I am very upset to hear that filling this building isn't important to the management. Of course, the season ticket holders are a priority and they are guaranteed sales, but the building is a morgue when it's only 11-14k people in there. I am in the same boat as some of the other posters. I go to 10-20 games a year and get all of my tickets on stubhub the day of the game. I typically don't spend more than $20 to get in. Playoffs are different, and I can splurge for those. I've had a partial plan before but it was a hassle to sell the tickets if I couldn't go. I have always done it this way because my work schedule changes and I can't commit to season tickets. I like going when I am free, and the cost savings is an added benefit to this approach. I've been going to games since 93 and I watch every game on tv if I can't be there. I'd say that is more than "casual fan" status. The past few years were great, I got emails constantly for cheap ticket deals and took advantage of every single one. I even got into the Cup finals in 2012 with one of those deals. I do also feel somewhat offended by that letter, because to me, filling the building is the most important thing. The atmosphere at games this year has been quiet and uninspiring. That is an issue that needs to be addressed, and it looks like they are going to be stubborn and set in their ways, which have proven to be an epic failure this year.
I paid $15 for a ticket to the Friday night Kings game and for the first time, saw all the corner sections upstairs completely empty. That's where our loudest fans and most of the passion would come from, but there was no energy up there, and it was depressing. I can't believe they wanted fans to pay $55 for those seats. This is a side note, but I also witnessed a "clique" of Season Ticket holders being extremely rude and disorderly to 2 fans who were at their first game and then stated that they are never coming back due to the experience. We should all be making an extra effort to gain new fans at every opportunity, not lose them.