I cant comprehend how people are mad/upset about this
Probably because the Devils touted this as a "huge" announcement, so fans were expecting something big and exciting, and to be honest this isn't very big or very exciting from a fan perspective.
It's great to see the team get sponsorship money, but to build up so much hype for an announcement that has little to no actual benefit for the fans is annoying. I know that Harris and O'Neill need to build a lot of buzz for PartyPoker in order to warrant whatever ridiculous sum of money they're being paid, but toying with the fans and dangling a "huge announcement" in front of them only to let them down with a boring corporate sponsorship announcement is pretty lame.
Where was the press conference when Ford bought their board and ice ads? Or when PNC Bank signed on? There wasn't one, because the fans don't give a sh!t and there's no need for a press conference for a sponsorship. But because PartyPoker is a gigantic company that is going to be pumping a boatload of cash into the organization, Harris and O'Neill have to kiss their ass and generate attention for the PartyPoker brand.
I'm thrilled the Devils have new, financially-stable, business-savvy owners who are trying their best to make sure the team has the money it needs...but I'm not a fan of the way this whole thing was handled.
Would it have killed them to say, "The Devils are proud to unveil a HUGE new sponsorship deal this Thursday! Stay tuned for details...we're not bluffing when we say we're going all-in!" instead of "We aren’t bluffing when we say there’s a huge announcement coming from the #NJDevils and Prudential Center tomorrow at 4 p.m.! What do you think the big news is?"
That's just misleading and playing with the fans' emotions all for nothing. Asking them to guess what the big news is? Come on, this is not big news for the average fan.