A lot has been made with the Devils doing stuff to piss off STH, in the wake of their StubHub crusade and what not. But let's give some credit here. If their whole plan is raise the value of STH and show their customers more perks, more trinkets, more ways to make them feel loved than they have started on a good path with what they did last night.
Last night pre-game, they held an event to Thank/Honor Season Ticket Holders who have had 25+ years of tickets. From what I understand they had something for the 30+ last week but do not know if they have anything coming up for 15+ or so....Anyway, it was an open bar/food event in the Goal Bar pregame, Matt Loughlin hosted the event which had Hugh Weber and others interact with the sth, thank them personally as well as did a little speech about some of the things they are trying to do for STH moving forward. Weber said they'll have more exclusive events with management, team and so on.
After the game, they did a "class photo" of the STH. The Devils want to build a family/club with their STH base and make them feel appreciated and a part of a club. It's good for business. It makes you feel compelled to keep buying into this club, aside from rough patches in the quality of the hockey. They've come along way from when you would buy season tickets, they'd send them in the mail, and that's what you got. Now they want to give more. It's smart business.
Lastly, they are gifting them a customized jersey of their choosing with a 25th year STH logo patch and/or any of the patches from the Cup years.
Edited by HellOnICE, 23 March 2014 - 08:02 AM.