Not sure if anyone read the comments below the article, but this type of remark iritates the hell out of me:
" As a parent, it's a great experience for kids to come and cheer on their heros, the electric atmosphere, getting a hot dog, popcorn, or cotton candy, a program, and maybe a puck or hat. Add that up and for a day and son, that "experience" will cost over $200 for the total package (Tix, Parking, food, etc.). How many people can afford to do that 10-15 times a year?"
I am 38. When I was a kid, my dad took me to WWF a few times a year, until I lost interest when I was 11. Took me to an occasional game. My parents are into sports now, but until I was in HS, they really had no interest. When we did go, my father always made a point to tell me we were not buying all kinds of stuff (food, souvenirs, etc) and if I bothered him for it, it would be the last time he would take me. That was all I needed to not ask. Why can't parents simply say, "no?" All the hats, shirts, jerseys, etc they sell, you can get cheaper in stores. Does a kid need a new puck or hat for every game he attends?
As far as the article itself, for the lower bowl, you have to drop the prices. Rangers will be experiencing the same in the coming years. The value is much better in the upper bowl. Rangers STH in the upper bowl are making money hand over fist on tickets they are selling. Lower bowl people are getting killed and on most nights are taking a loss. When the plans to move to Newark were announced, I thought it was going to be great for the Devils. Figured the Devils fan living in Jersey who worked in Manhattan, could now take the train to the game from work, and then train home to whatever town. Something that for the most part was not practical at the Meadowlands. I am not sure if building up the surrounding area will make much of a difference. They want to build their season ticket base, but worrying about the "experience" is not going to help much. The "experience" is going to be an issue for the person who goes to a game or two every few years. I just can't see people buying season tickets because the arena has a great selection of food. What does any business do when a product is not selling? Drops the prices. See: sales at retail stores or when a car dealership wants to clear out the 2014 models beginning Labor Day weekend. Don't offer discounted parking, offer FREE parking to Season ticket holders. Yes, FREE. I know they do not own the lots around the arena, but they can easily work a deal with the local companies. Even work out a deal to offer train coupons. These things add value to being a season ticket holder. Devils are in the same boat as the Mets. My wife and I thought about getting a Mets plan this season. But we scrapped it because it wasn't saving us any money off the individual prices. And, there is no need to have Mets tickets in advance. Very rarely can I not get tickets a few hours before if I decide to go. Why commit myself to 10 dates? Things like Fan fests, player q & a's, forums with management, account reps are nice, but that is not really going to mean much to most people.
As for individual tickets, again, PRICE PRICE PRICE. The whole "tiered" pricing is ridiculous. To me, that sends the message that seeing the opponent is more important than seeing the home team. I get the concept about popular match-ups and even trying to gouge the Rangers and Flyers fans, but the Devils price structure is ridiculous. Looking at it right now on their site. $410 (I know it is a limited amount at this price) is ridiculous for a regular season game.
Unfortunately, the last thing these guys want to hear is that they need to lower prices. They would rather offer you a 25-lb bag of $h!t for the same price as the 20-lb bag when people only want a 5-lb bag.