Listen, I hate the Rangers and their fans as much as the next guy. Especially those who live in and trash NJ.
But it's not exactly a secret that the Rangers probably have a lot more fans, especially in Northern NJ. These businesses are just trying to capitalize on the hype that the Rangers are generating. I can't exactly blame them (although I certainly wouldn't give any my business).
Would I have liked to see this much hype when the Devils were in the show? Of course.. but unfortunately the Devils aren't at that level (PR-wise). Thankfully Lou is no longer in charge of marketing the team, maybe we'll see a reverse in this trend in the coming years.
I don't believe for a second that there are more Rangers fans than Devils fans in North Jersey any more. Sure, there are still a whole lot of NYR fans in the area, but there also are scores of Devils fans too. I see NJD shirts, hats, bumper stickers every day.
The biggest problem for the Devs is that the majority of media outlets being fed to North Jersey is coming from New York. And they are all talking about the Rangers right now. So these Jersey stores promoting the Rags most likely are reacting to the N.Y. media hype.
I'm not underground at all right now. Central Jersey, but I have the flag flying, the hats and shirts on everywhere I go now.......f*ck the Rags and their fans. I'm 48 years old and I've hated them since 1979. It's a Leeds Family tradition.
I'm wearing something Devils-related now, too, everywhere I go, at least till the Finals are over.