Hi, I'm an MBA student at UConn, and for my term project, I'm creating a marketing program designed to get more people to attend Devils games. The survey below is part of my research, and offers you a chance to express your opinion about the Devils, their new arena, and what you think can be done to increase attendance. When I complete my project I'll submit it, along with the information from this survey, to the NJ Devils marketing department and Jeff Vanderbeek.
1. How old are you?
2. Male/Female
3. Where do you live (city/state)?
4. Married?
5. Number of kids
6. How long have you been a Devils fan?
7. On what date did you last attend a Devils game?
8. How many games did you go to last year at the Continental Airlines arena?
9. How many games have you attended at the Rock?
10. If you have attended at least one game,
a. What are your thoughts on the new arena?
b. How much did you spend per ticket for each game?
c. What is the max you would spend on a regular season ticket?
11. What are the positives about the new arena? Please rank in order of importance to you.
12. What are the negatives about the new arena? Please rank in order of importance to you.
13. How many games do you plan to attend this year?
14. What impacts your decision to attend or not to attend Devils games the most? (ex. Ticket price, arena location, etc.)
15. Why do you think attendance has been low for Devils games?
16. What would get you to go to more games?
17. Please add any other thoughts you feel relevant here.
After you complete the survey, please paste it into an email and send it to: rlevin1792@gmail.com. I'll analyze the data and use it to create the marketing program. When I'm done with the paper I'll post it to the message board. Thank you very much for your participation!
Help the Devils fill The Rock
Started by felix, Nov 23 2007 08:03 AM
34 replies to this topic
#2
Eltab213
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Posted 23 November 2007 - 08:15 AM
I'm creating a marketing program designed to get more people to attend Devils games.
Should have picked an easier project. Like solving cold fusion.
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#3
felix
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Posted 23 November 2007 - 08:18 AM
Should have picked an easier project. Like solving cold fusion.
Very funny, now fill out the survey.
Seriously, I need 30 responses for this to be considered statistically significant. I want to produce a quality product so that hopefully the Devils will give it some consideration. I have a lot of research on sports loyalty programs and some great ideas that I want to get on paper. I want to get the pulse of the hardcore fans and what they think of the Rock so far.
thanks,
felix
#4
BlueSkirt
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Posted 23 November 2007 - 08:34 AM
in another forum, I'm a nuclear physicist. In another one I'm a marketing major at UConn...
Oh, and welcome to the boards !!
Edited by BlueSkirt, 23 November 2007 - 08:38 AM.
#5
Satans Hockey
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Posted 23 November 2007 - 01:31 PM
The title of the thread should be help me do my hw and I'm not doing it just because this is yet another attendance thread that I don't want to see.
#6
brodeurrocks
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Posted 23 November 2007 - 01:43 PM
Nice.....Should have picked an easier project. Like solving cold fusion.
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#7
sammyk
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Posted 23 November 2007 - 01:48 PM
Why are y'all giving this guy a hard time? What's the big deal here? If Vanderbeek is as open to suggestions as we seem to think he is then I'm sure he would appreciate this.
He isn't asking you to do his homework or even with help doing it. He is trying to poll fans and gather data so he can do it himself. How else do you propose he go about doing this? If he asked someone for already available stats instead of looking them up himself then yes I would agree with you but this is not the case.
If you don't want to reveal your email address then just PM him.
The title of the thread should be help me do my hw and I'm not doing it just because this is yet another attendance thread that I don't want to see.
He isn't asking you to do his homework or even with help doing it. He is trying to poll fans and gather data so he can do it himself. How else do you propose he go about doing this? If he asked someone for already available stats instead of looking them up himself then yes I would agree with you but this is not the case.
If you don't want to reveal your email address then just PM him.
This is how big your signature should be. Any larger and you are compensating.
#8
sundstrom
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Posted 23 November 2007 - 03:33 PM
Why are y'all giving this guy a hard time? What's the big deal here? If Vanderbeek is as open to suggestions as we seem to think he is then I'm sure he would appreciate this.
He isn't asking you to do his homework or even with help doing it. He is trying to poll fans and gather data so he can do it himself. How else do you propose he go about doing this? If he asked someone for already available stats instead of looking them up himself then yes I would agree with you but this is not the case.
If you don't want to reveal your email address then just PM him.
i agree here. there's no problem with what he's asking and as a long standing member of this board, i would urge anyone with time to help him out. of course, as a season ticket holder myself, the devils have all this information on me already.
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“They’re the ones that makes it happen,” Lemaire said. “It’s not us. It’s not me. It’s not the other guy. It’s not the guy before. It’s not the guy after. It’s them. And they have to take care of business.”
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“They’re the ones that makes it happen,” Lemaire said. “It’s not us. It’s not me. It’s not the other guy. It’s not the guy before. It’s not the guy after. It’s them. And they have to take care of business.”
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#9
CMONPETEYD
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Posted 23 November 2007 - 04:04 PM
done and emailedHi, I'm an MBA student at UConn, and for my term project, I'm creating a marketing program designed to get more people to attend Devils games. The survey below is part of my research, and offers you a chance to express your opinion about the Devils, their new arena, and what you think can be done to increase attendance. When I complete my project I'll submit it, along with the information from this survey, to the NJ Devils marketing department and Jeff Vanderbeek.
After you complete the survey, please paste it into an email and send it to: rlevin1792@gmail.com. I'll analyze the data and use it to create the marketing program. When I'm done with the paper I'll post it to the message board. Thank you very much for your participation!
My name changes every summer
#10
Diabolical
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Posted 23 November 2007 - 04:36 PM
I like the creativity of your project. Don't be discouraged of the comments you have received. Ignorance runs rampant here more often than you would expect from a collection of adults.
Nice to see someone use his studies to help focus on solutions rather than mire in problems
Good luck hope you find some good marketing options.
Nice to see someone use his studies to help focus on solutions rather than mire in problems
Good luck hope you find some good marketing options.
#11
CupChamps3X
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Posted 23 November 2007 - 05:08 PM
Me toodone and emailed
#13
SteveStevens
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Posted 23 November 2007 - 05:45 PM
Im a Devil player doing research on U Conn students, how coincidental.
#14
LizDevil30
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Posted 23 November 2007 - 06:04 PM
Mine was sent. How many is that? Come on Devils fans. No harm in doing this.
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His lean, limber muscles tensed under the skin are ready to contort his body into unnatural goal stopping positions. Tara Sullivan, Bergen Record.
A person's a person, no matter how small. Horton the Elephant, "Horton Hears a Who"
NEW JERSEY home of the Devils, Giants, Jets, Red Bull, Nets and the Statue of Liberty--standing on our front porch waving to the neighbors.
#15
Sickman
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Posted 23 November 2007 - 07:20 PM
This is a good cause. Help somebody out with their project and maybe help get some more fannies in the seats at the Rock.
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" 7, 6, 5, 4, 3, 2 and 1!! And the oldest trophy competed for in North America, LORD STANLEY'S CUP, has made it's way through the Lincoln Tunnel! To the Meadowlands! To the Garden State! THE NEW JERSEY DEVILS ARE THE 1995 STANLEY CUP CHAMPIONS!!!!!!!!" Mike Miller, June 24th, 1995
" I have for some time been thinking that it would be a good thing if there were a challenge cup which should be held from year to year by the champion hockey team in the dominion" Frederick Arthur, Lord Stanley of Preston
" 7, 6, 5, 4, 3, 2 and 1!! And the oldest trophy competed for in North America, LORD STANLEY'S CUP, has made it's way through the Lincoln Tunnel! To the Meadowlands! To the Garden State! THE NEW JERSEY DEVILS ARE THE 1995 STANLEY CUP CHAMPIONS!!!!!!!!" Mike Miller, June 24th, 1995
" I have for some time been thinking that it would be a good thing if there were a challenge cup which should be held from year to year by the champion hockey team in the dominion" Frederick Arthur, Lord Stanley of Preston
#16
pattyelias
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Posted 23 November 2007 - 07:23 PM
The Rock looks like it needs some filling tonight. It looks like there are maybe 17 people there for the Legends Classic.
#17
CupChamps3X
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Posted 23 November 2007 - 07:32 PM
The Rock looks like it needs some filling tonight. It looks like there are maybe 17 people there for the Legends Classic.
i tried getting tickets for that online and they said they were not available... im guessing they were mostly given out through those schools and offered to alumni in the area
#18
Martyisth3b3st
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Posted 23 November 2007 - 07:54 PM
Great idea, I emailed you my results (sorry if the answers were a bit lengthy)
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#19
thefiestygoat
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Posted 23 November 2007 - 08:15 PM
Cool survey man, I sent you my responses. Can't wait to see the finished product.
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