They deleted the entire post? What a bunch of pussies. Regardless I know Kim Mulligan said on there "you might call it selling out but I call it buying in"
Whatever the fvck that means.
It means companies bandwagoning is good for business. You really expect any local company not to try to piggyback onto a local sports team's playoff run? Even if it runs counter to things they've done in the past (like Miami Mike's doing Devils and Rangers viewing parties). Unless they're actually sponsoring one of the teams, in which case then yeah it's bad form to jump on another bandwagon.
All these NJ businesses latching onto the NY teams is part of the reason Devil fans will always have a chip on their shoulder regarding the Rangers.