Terrible to hear. Still, it seems like a minor miracle they waited so long, considering every single thing during games seems sponsored (Foxwoods FInal Five? Come on...) and the CGI ads on the glass (cause covering every single inch of the boards with adverts isn't enough).
I've felt this coming since they banned the jersey tuck. Always felt the reason they did that was because they were considering putting advertisements on the backs/bottoms of the jerseys and didn't want them being hidden. Looks like I might not have been too far off.
Well, that sounds like the best case scenario and I guess a sponsor logo below the number on the jersey's back wouldn't bother me that much... But then again, it would be barely noticeable, so I doubt they're gonna go that way. I hate to think of big ads on the front.
When it comes to this, I just hope the Devils go with Prudential, it just makes sense, as a huge company straight from Newark. The fans are also used to it with the arena naming rights, so I guess no one would mind. Or if it's not them, then at least try for it to make sense with the sponsor being connected to the area or the team somehow. Having McDonald's or some other big generic company would just make it even worse.