Great, I do all this work, all this research, and the Flyers already beat me to it. Seriously though, I realize there's a lot more meat that would need to go into something like this if I were to expect a meeting with Jeff Vanderbeek, which I don't. I was limited to 15 pages of text for this project. Believe me, I could have written a thesis on this. There is a lot of research on fan loyalty programs and using CRM in sports.
[quote name='section 110' date='Dec 4 2007, 10:16 PM' post='548761'] I feel like the suggested solution was already predetermined prior to writing the report. There are other ways to generate fan loyalty/interest though they were not discussed. You basically say that these are the issues and this is the solution. Well, why is this the only solution?
You feel like the suggested solution was predetermined because it was. My professor did not ask us to pontificate about all possible solutions, that's easy. What's hard is to come up with a solution and defend it. You ask why is this the only solution. Please find where I said it's the only possible solution. It's just what I came up with, and like I said before, I was limited to 15 pages of text for this.
[quote name='section 110' date='Dec 4 2007, 10:16 PM' post='548761'] There was no analysis of the cvosts of this proposal to the team, nor its expected financial payoff. Now. I realize that you probably weren't privy to those details, but it would give more meat to your proposed solution. You should also review the standard deviation of results from your proposal and other potential solutions. There is a cost to everything and an expected payout that should fall within a couple of standard deviations from the mean, It would then be the team's job to determine if they wanted to take the risk of implementing a solution.
Once again, no kidding. I'd love to be able to analyze the costs and financial payoff, standard deviation blah blah blah, but as you pointed out I'm not privy to all details, I've never purchased enterprise level CRM software before, and never implemented it. I'm just an MBA student looking for an A.
The Predators and Blackhawks examples were not inserted to show that they have successful loyalty programs. Their attendance records have generally been even lower than the Devils. But they have good ideas that can help bring in revenue. The Devils business model may place more emphasis on bringing in revenue than bringing in fans. So they may be happy with 80% attendance if the revenue is being made up by partnerships with sponsors.
Satan's Hockey asked about the golf question. When you sign up for the Predators program, they ask three questions such as: What do you like to do in your spare time? That's how they found out most of their fans play golf.
"It is not the critic who counts, nor the man who points out how the strong man stumbles, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat; who strives valiantly; who errs and may fail again, because there is no effort without error or shortcoming, but who does actually strive to do the deeds; who does know the great enthusiasm, the great devotion; who spends himself in a worthy cause; who at best, knows in the end the triumph of high achievement, and who at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat." - Theodore Roosevelt
Thanks so much to all who have submitted surveys so far. Special thanks to Norman who went above and beyond and emailed a picture of how small the distance is between the seat and the rail in front of him. FYI, the more info on the survey, the better. I strongly encourage you to write a novel if you like. This is great stuff! I'm in the researching phase until tomorrow most likely, when I'll start putting pen to paper. Or finger to keyboard...
thanks all, and keep them coming,
Should have picked an easier project. Like solving cold fusion.
Very funny, now fill out the survey.
Seriously, I need 30 responses for this to be considered statistically significant. I want to produce a quality product so that hopefully the Devils will give it some consideration. I have a lot of research on sports loyalty programs and some great ideas that I want to get on paper. I want to get the pulse of the hardcore fans and what they think of the Rock so far.