Okay, I've been only lurking lately because the negativity and mean-spiritedness of a certain poster on here has pushed me away. But I need to comment here: I think we need to stay simple. The song should be H2H or Hells Bells. Hells Bells preferably, it always does the trick.
Honestly, I have no clue when that link is from that this guy wrote some crummy blurbs off of. It has no year, and doesn't include much information. The photos look fairly new, but as far as I know, Forbes hasn't come out with their 2014 list. They usually do that in-season.
We have this debate every time Forbes comes out with numbers. They're terrible, always. They clearly have a formula based on certain things that doesn't take a lot of other stuff into account. If they don't reflect what franchises actually sell for, what purpose do they have?
Agree with mort that the arena is the valuable thing in the sale of the Devils and not the franchise itself, but still. The franchise and arena go together.
Nonetheless there's still the question of why they are so much lower than last year.