That being said, like others have posted, though I don't love the Devils telling fans what to do with their season tix to begin with, I really don't like that they're sending letters to fans like SH who clearly aren't in the "offender" category. Why even take a chance on pissing off an STH when Devils fans looking to purchase season tickets aren't exactly numerous?
Right, why chance it unless the Devils truly have an epidemic of season ticket holders who only purchase tickets for resell purposes? I could be wrong, but I just don't see that as likely (ala SH). This is just scummy business, the Devils, nor any of these teams are trying to protect the fans. In large part, the Devils will be sending these letters out to hard-working fans who can't always go to the games. Why would you want to stop a guy who has to travel on business, or who has to work overtime from making money back on his tickets? Chances are he will keep investing in the team until the end of his friggin' life as long as you don't alienate him.
Also, as most of us probably know, while ticket resale is not illegal, states, like NJ, have passed questionable laws stipulating guidelines for what is allowed and what isn't in the scalping world:
In New Jersey, it is illegal for a licensed broker or season ticket holder to sell a ticket to any event held in the state for more than 50% above the price the broker or season ticket holder paid.
Other sellers cannot charge a price more than 20% above face value, said Genene Morris, a spokeswoman for the New Jersey Division of Consumer Affairs.
The law applies even if the buyer and seller both live elsewhere, she said.
So, there are ways in which teams can request police crackdowns on this type of activity. The laws are completely unjust but they are what they are and in some of the articles I have read, teams HAVE begun to use the police to go after scalpers.
If sports teams are so worried about the secondary market, then they should hold on to their tickets and sell them at the last minute. If they want an arbitrage equilibrium so desperately then they should do it the honest way. But of course, they don't want to do that; they don't want to assume the risk that
scalpers resellers do . The Devils sell the tickets at a price where they can hopefully sell them all. The buyers take on the commodity and therefore own the value and the risk associated with the product. The Devils now want to take no risk but assume all the profit for the tickets. Then the team goes out and sends a nasty letter to STHs and acts as if the organization took the risk and the scalpers are taking all the profit.
And to top it all off, they are attacking your everyday Devils fan, who goes to games but often needs to sell his tickets so that he can afford to pay his bills and thus, continue his hobby of going to Devils games. Of course, they can't even handle this situation with any tact, basically telling SH that he is committing a wrong and so they will have to punish him even though he has spent thousands on the Devils organization - and then the kicker: that he should still buy individual game tickets so the Devils can still take his money.
The Devils have been better since the move to Pru when it comes to marketing and customer service. This however, is a GIANT step back.