Sorry if this is turning into a political rant. I think this idea is plain stupid. License plates should be there to identify cars and nothing else. If you want a Devils logo on your car, buy a bumper sticker. If we have the Devils logo on the NJ plate, we will get the flyers and rangers logo on it too. The next step to generate revenue will be having plates with advertisements. Then they will look like NASCAR plates if you like it or not. Keep the plates simple.
All profits from this plate go to benefit youth hockey in New Jersey. Just like the cancer plates go to cancer research, and the Pinelands plates go to funding preservation. Its not like the State is making money off this.