Ok first off people let's get this straight, the only thing that matters is actual viewers.. As pointed out above, the Blue Jackets have a better "rating" than we do, but we have more actual viewers (households) watching per night, which is the real thing that advertisers and sponsors care about.. So our small ratings number means nothing in comparison to other markets.. In 2010, we had a 0.58 rating while Buffalo had a 6.45 rating.. That said, it equated to us having 43,000 viewers per game while Buffalo had 41,000 per game.. So you need to understand that first..
I'll also point out that in 2010 we had more average viewers per game than any other US team outside of the Original 6, Philly, and Pittsburgh.. So that year, more people were watching Devils games in a market with 2 other teams than were watching Buffalo, Minnesota, Washington, LA, San Jose, St. Louis, etc.. So we know we basically know that, in our market, success and having an exciting team are key for us
Posted this on HF but I'm not putting full stock in what Botta is reporting.. First off, his number of 21,000 average viewers last season is flat out wrong so it hurts the validity of his numbers.. According to MSG, we averaged just over 34,000 households because of our 0.47 ratings in the NY market (7.3 million households).. So yeah he's already off based on what we know for sure
To my knowledge, MSG hasn't put out a release on this season's current numbers yet, so I'm waiting for that to confirm or deny.. Sure this team is flat and not a draw, but 12,000 is a massive decline if true.. And let's remember, the folks selected to be part of Nielsen are chose at random, so there's always a chance that fewer Devils fans are randomly selected to participate in a given year.. Add in that we are in a split market, so whereas in any other market besides LA they only really follow 1 NHL team so anyone selected will probably watch a Hawks game, in our market they could theoretically pick all Devils fans and suddenly we kill the Rangers in the ratings