It's 100% women. Specifically college-aged women who don't actually like alcoholic beverages but need something to get them drunk. I've watched it for two years now. What pushed it over the top for me was whipped cream vodka. Absolutely disgusting.
Whipped Cream is actually really good with Orange Soda. But I am a women, however not exactly college aged. Also Gummy vodka absolutely amazing especially when you soak said gummies in it. UGH SO GOOD.