This commercial infuriates me. The fact that a company could pay an ad agency to produce this steaming pile of dogsh1t is beyond ridiculous. I can see a bunch of people sitting around the ad agency table kicking around ideas.
Well the commercial is going to air in the New York metro area.
New York, eh? Brooklyn. Hip. New York.
Let's get the most Lena Dunham looking annoying hispter clowns we can find and put them on the screen. They are going to just shout edgy stuff. Well mostly random stuff.
Ok! Lets do it!
Fuking horrible. This commercial boils my blood and the fact I see it seemingly every single commercial break makes me want to throw my TV against the wall. For every instance I see this commercial I am going to make a mark on a notepad. Every time I want a hamburger I am going to go to Five Guys and scribble one of those marks off the notepad. This commercial makes me never want to eat another Smashburger ever again. Not that I ate there more than a few times before but Jesus H. Christ. JOY JOY JOY JOY SHUT THE FUK UP!
I'd rather watch 50 Hyundai Christmas carol commercials in a row than a single one of these.Leave the gate open, you want it you got it Freehold Hyundai, look for the next best thing, woo hoo Action Chevy come on down! Take care of your business, your family and your whatever. Give me all of them all night but please leave this garbage out of my life.
Edit: I came back because I'm still thinking about it and steaming. Hey let's get this fat hipster broad with glasses to tell us how she likes her men. She'd be lucky to get a date with that greasy ass burger shes eating no one wants to hear your nonsensical line about how you like your men. I hope everyone you know gives you sh!t about this commercial and hounds you for the rest of your life. Let's get this other guy and put a hipster hat on him and make him say other dumb crap. You know what we need? Two random women going back and forth spouting so much random drivel you think they have a mild case of tourettes or are having a seizure. THIS IS NOT HOW YOU SELL HAMBURGERS YOU IDIOTS.
Edit 2: Also the production quality of this commercial is mind boggling for 2014. Every time it comes on I get transported back to 1996. You may have wanted to use a bunch of hipsters for your ad but you didn't have to use the vintage (1990s) cameras they carry around to shoot this turd. Ray Catena's commercials have better quality and he's been airing the same one for 10 years it seems.