The Devils have the image of a classic team. Teams that have not significantly changed their logos/images in an effort to modernize: Rangers, Red Wings, Canadiens, Blackhawks, Bruins, Flyers, Devils. Every other team has gone through a phase, and most of them have come back to the original look or something close to it (think Isles, Penguins, Sabres, Capitals). I guess the Devils could do a lame modern third jersey that would last 2-3 years in an attempt to boost revenue, but I'd hate to see them do something idiotic that would ruin the branding that makes the Devils seem like a classic team.