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Single Game Pricing


njdevil26

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The Devils didn't want people who just go out and resell tickets for above cost to grab all the cheapest tickets available, because of this, they didn't offer all the tickets during the presale going on right now.

Things will start opening up as the presales go on and once they've gone on sale to the public. This is what I was told when I called them.

Does that make sense? Well, it is the Devils so nothing ever makes complete sense.

Edited by cj241
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So I realize this is unnecessary and bordering on crazy, but I keep tinkering with this calculator at work. I've added a couple things and now I think I'm done. All of you anal/ocd types like me might appreciate it. I've added the ability to factor in game day costs like transportation and concessions. It will also calculate an average of game cost per attended game, and an average of all games including unattended. In the image hypothetical season below, I've attended only the first preseason game and the last game of the year, spending money on train rides and concessions. The rest I sold for $50/ticket.

6859338.jpg

6336248.jpg

Edited by Blown01NJ
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The Devils didn't want people who just go out and resell tickets for above cost to grab all the cheapest tickets available, because of this, they didn't offer all the tickets during the presale going on right now.

Things will start opening up as the presales go on and once they've gone on sale to the public. This is what I was told when I called them.

Does that make sense? Well, it is the Devils so nothing ever makes complete sense.

Gotchya'. I think they are either A) blowing smoke up your butt or B) they really just do not have a clue. Sites like stubhub and ebay, the repeal on the ban of ticket scalping, and the increase in face value has killed the secondary market for tickets. Especially sporting events.

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This is a more likely scenario.

1034417.jpg

Attend about half the games, some of which I'll sell a ticket to a buddy for what I paid. Some of them I'll take someone for free (Gf, mom etc, some I may give both away) the rest sell for what I think are reasonable numbers although I'll have to wait and see what the secondary market looks like. What it shakes out to is almost eliminating the ticket cost all together and spending my money on getting there and eating/drinking. Half a season for $6-700 including all food/transportation is pretty damn good. It can be even lower if you spend less at the games. I know a lot of people have a hard time laying out the cash, but this is something that a lot of Devils fans can afford if you look at it like this. If it actually works out this way I don't see why I wont keep getting them in the future.

Alright that's it I promise.

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Gotchya'. I think they are either A) blowing smoke up your butt or B) they really just do not have a clue. Sites like stubhub and ebay, the repeal on the ban of ticket scalping, and the increase in face value has killed the secondary market for tickets. Especially sporting events.

I'm confused, how has stubhub killed the secondary market for tickets? Stubhub basically is the secondary market. And as a season ticket holder for a while (not the last few years, pre stubhub) I could barely give extra tickets away let alone let alone get face value(not that I tried to get rid of many). I'm guessing it's easier to sell them nowadays, although you just wont get much more then what the cheapest seats in the house goes for. Unless you are saying the those sites killed the monopoly that scalpers/brokers had.

I think stubhub his basically doing the market research for every sports teams. I'd bet that the discounted season ticket offers this year(the 22 or 28's behind the net) and tiered pricing are based on what tickets were going for on those types of sites. If I owned stubhub I would look into providing teams with in depth analysis for a not so small fee of course.

Joe

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I'm confused, how has stubhub killed the secondary market for tickets? Stubhub basically is the secondary market. And as a season ticket holder for a while (not the last few years, pre stubhub) I could barely give extra tickets away let alone let alone get face value(not that I tried to get rid of many). I'm guessing it's easier to sell them nowadays, although you just wont get much more then what the cheapest seats in the house goes for. Unless you are saying the those sites killed the monopoly that scalpers/brokers had.

I think stubhub his basically doing the market research for every sports teams. I'd bet that the discounted season ticket offers this year(the 22 or 28's behind the net) and tiered pricing are based on what tickets were going for on those types of sites. If I owned stubhub I would look into providing teams with in depth analysis for a not so small fee of course.

Joe

The New York Yankees actually based their ticket prices this season off of what they sold for on Stubhub. That's why they raised prices in certain sections while decreasing others. I wouldn't be surprised if the Devils get a report from them.

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I'm confused, how has stubhub killed the secondary market for tickets? Stubhub basically is the secondary market. And as a season ticket holder for a while (not the last few years, pre stubhub) I could barely give extra tickets away let alone let alone get face value(not that I tried to get rid of many). I'm guessing it's easier to sell them nowadays, although you just wont get much more then what the cheapest seats in the house goes for. Unless you are saying the those sites killed the monopoly that scalpers/brokers had.

I think stubhub his basically doing the market research for every sports teams. I'd bet that the discounted season ticket offers this year(the 22 or 28's behind the net) and tiered pricing are based on what tickets were going for on those types of sites. If I owned stubhub I would look into providing teams with in depth analysis for a not so small fee of course.

Joe

When I say killed the market, I meant it has killed the market for the seller. It is great for the buyer.

It is a case of supply and demand. 10-15 years ago, if you wanted tickets for a popular game, you either had to know someone with tix or go to a broker, there was a limited supply. With stubhub, the supply of tickets on the secondary market has increased, hence the drop in prices. Now, every tom, dick, and harry can (and many have)buy season packages with the thought, "I'll sell games on stub hub for more than face to re-coup some of my costs". With more people doing that, there are a lot more seats on stubhub that go unsold. I know 3 ticket brokers with whom I used to do business who had to shut things down as they weren't making enough money. In the past, even if you wanted to sell it was easier to just sell to the brokers and let them deal with finding buyers. Now, you put up on stubhub and wait.

Friday, I went to the Mets game, bought $130 tickets (at 4pm friday) for $45 after fees. 10-15 years ago, that would have never happened. Would have had to go to the park and pay full face value. Although, I do believe the teams are putting tickets on stubhub and other sites themselves. With the exception of a few games, there isn't enough demand for devils tickets to justify buying just for the point of re-selling, at least from the box office. Only way to make $ on the devils is if you can find someone willing to sell to you for about 1/2 face value and you sell for slightly under face. I know they give a decent discount for STH's, but can't imagine it is enough to pay for the whole season and make it worth it. A fella with whom I ref has Devils seasons, sells about 1/2 or so. Popular games (rangers, flyers, penguins) he asks for face value. Everyone else, just for his per-game cost and even some he sold last year for about $10-15 each just to get rid of them. He was in 105 or 104, row A.

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The New York Yankees actually based their ticket prices this season off of what they sold for on Stubhub. That's why they raised prices in certain sections while decreasing others. I wouldn't be surprised if the Devils get a report from them.

MLB has a deal with Stubhub. If you want to sell a game on stubhub, you have to enter the bar code and sell your tickets as E-tickets. When they sell, you get the tickets emailed to you from the team directly now, and your tickets are voided. Don't think the NHL has the same deal because each team now has a ticket exchange which is run by ticketdisaster. However, look on Yankee tickets on stubhub. If you wait for the day of the game, you can get upper deck seats for $5, even less and lower level infield seats for about $50-75 (face value $325). My brother in law does it all the time. He got tickets for a game against Boston this season for $20 each, when the face was $25. If they really are using that as their barometer, expect a HUGE drop in Yankee prices next season.

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matteau:

i may have lost the thread here, but i think the point much farther back wasn't that people would buy up tickets to sell on stubhub, but would buy up tickets to sell at the price they got it to a friend who doesn't have/want season tickets.

people will still buy tickets at the box office, especially the more inexpensive tickets, it's not like stubhub has completely destroyed the walkup.

re: your latest post, obviously the demand for a regular season game decreases as long as an adequate supply remains - sellers get desperate and would rather sell for 20% than 0%. but i would imagine the yankees would base ticket prices off the general secondary demand, and not what the tickets actually are going for on stubhub.

Edited by Triumph
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matteau:

i may have lost the thread here, but i think the point much farther back wasn't that people would buy up tickets to sell on stubhub, but would buy up tickets to sell at the price they got it to a friend who doesn't have/want season tickets.

people will still buy tickets at the box office, especially the more inexpensive tickets, it's not like stubhub has completely destroyed the walkup.

re: your latest post, obviously the demand for a regular season game decreases as long as an adequate supply remains - sellers get desperate and would rather sell for 20% than 0%. but i would imagine the yankees would base ticket prices off the general secondary demand, and not what the tickets actually are going for on stubhub.

someone had posted that they didn't make all the tickets available through the pre-sale to discourage scalpers from buying up the cheaper seats. That is what I had originally responded to, about stubhub killing the secondary market (for sellers) so the devils are either full of it or just not very aware of the secondary ticket market.

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They hold a lot of seats bsck because of people who purchase flex plans and others who buy season tickets late I assume.

Yup, and those tickets typically aren't released until around game day.. I know people who have walked up and bought up tickets at the box office an hour before game time for Rangers games

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Yup, and those tickets typically aren't released until around game day.. I know people who have walked up and bought up tickets at the box office an hour before game time for Rangers games

That is different. They always hold a certain amount of tickets for the players, league people, employees, visiting team, etc. What is not used is usually released to general public on game day or the day before. When ticketmaser actually had outlets before I had seasons, I had a hook-up at ticketmaster. I would call him a few days ahead of time and he would keep an eye out for me. When stuff was released, he would pull them for me. Seats were often in the same few sections.

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That is different. They always hold a certain amount of tickets for the players, league people, employees, visiting team, etc. What is not used is usually released to general public on game day or the day before. When ticketmaser actually had outlets before I had seasons, I had a hook-up at ticketmaster. I would call him a few days ahead of time and he would keep an eye out for me. When stuff was released, he would pull them for me. Seats were often in the same few sections.

Exactly an event is never really "sold out" it even tells you that on the Ticketmaster website.

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Not sure how I feel about the tier pricing yet, but I'll find out soon enough. But this guy from The Yankee Analysts thinks it a good thing.

Yankees Should Adapt the NJ Devil’s Ticket Price Innovation

The second big thing it means is a loss of profit for Stubhub sellers. I know that a lot of fans will finance a portion of their season tickets by selling top games on Stubhub. Theoretically, this would lessen demand for Stubhub tickets, as pressure is lifted from quick box office sellouts and transferred to cheaper games.
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Not sure how I feel about the tier pricing yet, but I'll find out soon enough. But this guy from The Yankee Analysts thinks it a good thing.

Yankees Should Adapt the NJ Devil’s Ticket Price Innovation

I disagree with this article. Only way it would really help attendance for the devils on midweek games vs non-popular opponents is if they drastically cut prices for those games. I am talking about prices like $40 each for lower level, ~$75 for club level, and about $5-25 for upper level. Not sure they will cut prices that drastically.

What this guy doesn't get is the teams who do well attendance wise do not need to implement tier pricing.

Then again, the writer claims he is cash-strapped but is willing to spend $85 for a lower level seat for a midweek game against Carolina? This guy sounds like he is a professor of Personal Finance at Stripper University. If you are cash-strapped, you buy cheapest seats you can get or you stay home.

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