Jump to content

would a third Jersey boost team revenue?


Recommended Posts

I know there is no chance at getting a third Jersey with Lou around, but from a marketing standpoint, would it boost revenue for the teams $80 million debt? Maybe it wouldn't make a huge , and maybe it wouldn't be worth the trouble. I'm just curious on your opinions. I for one would welcome some visual change.

Link to post
Share on other sites

Any money that can be made would help. Does the nhl have a policy where all teams get a bit of merchandise sales like baseball. Or do the respective teams keep what they sell.

Again, coming from zero economics backgrounds, I believe its keep all you make.

Any additional revenue is good revenue, as long as they make money and not lose it. Problem is the keeping of the "traditionalist" mentality some remembers of the front office have.

Link to post
Share on other sites

I think its something like any jerseys sold in the stadium is yours. But when ordered off nhl.com and other similar sites, it goes into a pool and divided among 30 teams. I could be wrong though

I assume Reebok and the league both get a cut as well.

Link to post
Share on other sites

In order to get the full effect of the 3rd jersey, it'd have to be a brand new logo. They couldn't just do a black version of the current jerseys and still expect a great revenue rise. With a new logo, you'd sell jerseys, hats, pucks, the whole shebang and the profit margin would be significantly higher.

Link to post
Share on other sites

In order to get the full effect of the 3rd jersey, it'd have to be a brand new logo. They couldn't just do a black version of the current jerseys and still expect a great revenue rise. With a new logo, you'd sell jerseys, hats, pucks, the whole shebang and the profit margin would be significantly higher.

I agree with you. It was just a piece of concept art I enjoyed. However, being a team called the "Devils", we already have the reputation (at least around where I live) as a Satanic Symbol team because apparently PA folks have no idea what the Jersey Devil is. So what route do you think they'd take? I'm all for a new look, as much as I love the NJ logo that we have. I just think a spark in creativity for the team would spark more interest in the team.

Link to post
Share on other sites

I agree with you. It was just a piece of concept art I enjoyed. However, being a team called the "Devils", we already have the reputation (at least around where I live) as a Satanic Symbol team because apparently PA folks have no idea what the Jersey Devil is. So what route do you think they'd take? I'm all for a new look, as much as I love the NJ logo that we have. I just think a spark in creativity for the team would spark more interest in the team.

Don't worry, Ohio folk don't know about the Jersey Devil either. The girlfriends extremely religious parents hate when I wear my Devils gear so I do it quite frequently. Anyways, I'm not one for the creativity either but they'd probably have to roll with the trident or NJ Devil's head. I'd be okay with "New Jersey" going diagonal down the front but that's too close to the Rags so I doubt it'd happen.

Link to post
Share on other sites

The Devils have the image of a classic team. Teams that have not significantly changed their logos/images in an effort to modernize: Rangers, Red Wings, Canadiens, Blackhawks, Bruins, Flyers, Devils. Every other team has gone through a phase, and most of them have come back to the original look or something close to it (think Isles, Penguins, Sabres, Capitals). I guess the Devils could do a lame modern third jersey that would last 2-3 years in an attempt to boost revenue, but I'd hate to see them do something idiotic that would ruin the branding that makes the Devils seem like a classic team.

  • Like 2
Link to post
Share on other sites

The Devils have the image of a classic team. Teams that have not significantly changed their logos/images in an effort to modernize: Rangers, Red Wings, Canadiens, Blackhawks, Bruins, Flyers, Devils. Every other team has gone through a phase, and most of them have come back to the original look or something close to it (think Isles, Penguins, Sabres, Capitals). I guess the Devils could do a lame modern third jersey that would last 2-3 years in an attempt to boost revenue, but I'd hate to see them do something idiotic that would ruin the branding that makes the Devils seem like a classic team.

This. The jersey coupled with 3 Cups makes it iconic.

Link to post
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

Loading...
×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.