Because you looking at it from team performance point of view which you can’t do. Expenses go up year to year. Tying team performance to ticket prices is an easy way to get mad but when your running a business and have to give employee raises, insurance goes up, taxes increase etc. $2.63 a ticket is nothing. Keep in mind win or lose, going to games is supposed to be fun for you. If that fun is not worth $2.63 a ticket more, cancel and watch on tv.