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Of course Redd's is doing well, it has the vast advantage of MillerCoors' budget, marketplace clout, and distribution network! Everyone has their own tastes and all, but I am seriously confounded by your assertion that there are as many craft beers that are worse than BMC than there are better. Also last time I was at Maloney's I don't remember any beer costing $12, you are just making things up now. The reason most drinkers don't drink craft beer isn't because it's bad like you keep implying, it's because most drinkers haven't tried it yet since people tend to stick with what they're used to and brands that they have heard of rather than trying something new.