Somthing that no one has brought up is that for any giveaway you need someone to pay for it. A sponsor wants to get their name out to the most folks possible for the least amount of dollars. Ultimately, I believe that is the reason there aren't more Devils giveaways, I'm sure they'd love to give out somthing at every home game if someone was footing the bill. Do I want to put my logo on the boards where is is seen by the TV audience and folks in the arena or on 18,000 foam fingers that will be waved at the game and then eventually dumped in the trash? The letter can't hurt, but I think they know what they are doing and what they have to work with. Just my $.02.