Creating a buzz about making "still being in the hunt" to make the playoffs can only help ownership rake in whatever funds they otherwise would have made in the post season.
Will we make it? Highly unlikely.
But if the Devs were sitting pretty in a locked playoff position, their last few home games probably would not have had that much interest from the fans. This way, they have artificially created interest.
So, financial benefit for ownership.
But let's be real, this team is not making the playoffs and if they do, it's because the teams in front of them suck just as bad as we have.