It's 3:15 in the morning, and I'm clearly not getting any sleep tonight, so I thought I'd reveal what I'd do if I ran the NHL's TV decisions. I thought maybe you'd find some of it interesting.
I'd go from NBC to The CW network. I know your thinking I'm crazy, but FOX already is cluttered up with sports programming, and The CW is as close to the NHL's target demo as we're going to get. Besides, we can get Tyra Banks to a hockey game. 'Nuff said.
Anyway, since The CW has nothing but affiliate programming (i.e. nothing on nationally) on Saturdays, the NHL should schedule a regional doubleheader once a week on Saturday nights on The CW. It is my firm belief that you have to tell stories to succeed on television, as the MLB and NFL are allowed to do. Both the NHL and NBA's network ratings suffer from sparse scheduling that depends heavily on big markets and leaves the networks with championship series featuring teams that America's seen little of by June.
You show 2 games at 7PM, and 1 at 10PM. While the two games should feature whoever vs. Sidney and the Pens, or whoever vs. the Rags, B's, Flyers and Sabres, with the schedule going back to being balanced, the 10PM game should be able torotate between Anaheim, San Jose, LA, Phoenix and Colorado, with a team from a big Eastern/Central market on the road.
The NHL will likely foot the bill for much of this, but the talent would be as follows:
-Mike Emrick and Bruins TV/VERSUS analyst Andy Brickley would call the #1 Game, regardless of it being at 7 or 10. Pierre McGuire will provide Inside the Glass analysis, a la NBC.
-Coyotes TV/VERSUS/Former ESPN announcer Dave Strader will call the late game/#2 Game with Stars TV/VERSUS analyst Daryl Reaugh. Former Devils Color Analyst Peter McNab will be Inside the Glass.
-For the "Alternate Game" that week, TSN's Chris Cuthbert will come down from Canada, with Glenn Healy in between the benches, and Flyers/VERSUS analyst Keith Jones doing color.
-In the studio, we will have Viacom Employee/New Jersey native Jim Nantz's friendly tone guiding viewers through the broadcast, with analysts Eddie Olczyk, Ray Ferraro and (sigh) Barry Melrose. During football season, TSN's James Duthie will come down from Canada to host the broadcast.
-Basically, this Satuday night rotation goes throughout the season, and in the playoffs, the NHL gets both afternoon and primetime airings on Saturdays and Sundays. During the Conference Finals, primetime on Fridays and Saturdays, afternoons on Sundays. And all 7 Games of the Cup Finals in primetime, in HD.
So, what to do with cable? Well, you give VERSUS their Monday and Tuesday package, drop their rights fee slightly, give them better games and one conference final series, the better of the two, plus cross-promotion with ESPN. And then you add ESPN 2 into the mix for Wednesday and Thursday nights, but only with the garantee that the All-Star Game and Conference Finals air on ESPN. And 1 of the 2 must be required to do NHL2Night.
Anyway, I was bored, but I think that this is fairly sharp, and probably do-able by someone with half-a-brain. Any thoughts folks?