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Continental Airlines Pulls Name Off the Arena


Terreri31

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I'm glad Continental didnt try and buy the rights in Newark!!

The New Jersey Sports and Exposition Authority said today it is hunting for a new firm to put its name on the Meadowlands arena after being informed by Continental Airlines that it has decided to opt out of its naming rights deal.

The Meadowlands building in East Rutherford has been called Continental Airlines Arena for 12 years.

A spokesman for the Houston-based airline, which is the largest carrier at Newark Liberty International Airport, said an option in its contract allows it to opt out after a major change. The New Jersey Devils, one of the arena's main tenants, is leaving this fall for Newark.

"The current arrangement remains in effect until the NJSEA designates a new sponsor," said Dave Messing, a Continental spokesman. "We have had a rewarding relationship with the arena and are happy to continue to have our name on it until a new sponsor takes over."

George Zoffinger, CEO of the authority, said the state would get a better deal with a new sponsor because the current contract pays only $1.3 million annually, with half the fees being paid through airline tickets.

http://www.nj.com/news/index.ssf/2007/08/c...name_off_m.html

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I wouldn't have minded if Continental got the naming rights for Newark. It would have made more sense for that to happen than having their name on the Meadowlands Arena.

Interesting how they paid half in tickets...damn that's $650,000 in airline tickets! Was the Meadowlands travel budget even that high?

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